Email marketing is one of the most effective forms of marketing ever used. It’s still more effective than social media marketing, pay-per-click marketing, and other forms of marketing available today. Any rumors to the contrary are wrong. Forbes, CopyBlogger.com, and Hubspot agree that email marketing is still highly effective.
Attract the Right Sign Ups for Your Email List
You do not have to have an extensive list to make money. A smaller, more targeted list can be better than a massive list without a target audience. Build your list with intelligent campaigns that attract only your ideal customer. If your gift offer isn’t attractive to anyone but your perfect client, that’s a good start.
Use Double Opt-in Your Email Lists
SPAM laws should be followed in many countries like the UK, USA, and Canada. They are mostly the same, but if you market internationally, follow the strict ones just to be on the safe side. Getting double opt-in agreements is your best bet to avoid issues with SPAM. In addition, sending only relevant information to your audience will help too.
Segment Your Audience
You don’t want people on a list promoting product A when they’ve already bought it. Instead, you want them to be on list B now so that you can encourage B products to produce them. Your email software can be set up to do this automatically. This action alone can help you avoid problems with customers getting bothered by your emails. It will also up the likelihood of your audience buying your following product.
This is one of Convert Kit’s best features. You can tag and segment until your heart is happy.
Keep Relevant Information Flowing
When someone signs up for a list, they’re interested in getting the information they signed up for. If you don’t send them relevant information regularly, they will not be very responsive. But, if you send them what they’re looking to get, you’ll be surprised at how positive the email list experience will be for you and your audience.
Point Your Audience to Helpful Information
In addition to promoting your products and services, it’s also helpful to your list to point them toward information and products or services that they need that you don’t create. You can become a necessary and trusted resource for your email list members. As they get to know you and trust you, they will be more likely to accept the helpful information you provide.
Remind Your Audience about Your Blog
A good use of your email list is to remind them about the messages on your blog. Introducing a new blog post within an email message is a great way to ensure that your readers get the information they need about you, your products and services, and the affiliate programs you support.
Write Effective, Interesting Headlines
Don’t be too clever with your headlines. People get angry when a headline is deceptive and dishonest. Be direct about what’s inside so that when they open it and read it, they develop even more trust for you based on the headline matching the message. The more direct you are, the more honest you are, and the more effective your email marketing messages will be.
The #1 Email Subject Line Tester
Include a Call to Action
Like blog posts, every email message you send to your audience should include a call to action (CTA). Whether it is Buy Now, Read This Blog Post, or Share this email with a friend, give your audience something to do. If you don’t tell them what to do, there’s a good chance they will do nothing.
Collect & Test Your Metrics
Nothing is ever done without the numbers. Try different headlines and different CTAs to see what gets the best results. Which headlines are opened more often? Which CTA’s were answered? How many people purchased X product upon your recommendation? How many people are responding to your questions and surveys? If you know this information, you can use it to improve your email marketing campaigns.
Finally, repeat everything that works. When you find a winning way to run your email campaigns, keep repeating it for different products and services because you’ll get better email marketing results.