It’s no secret that email marketing is one of the most effective ways to reach your audience. But many people don’t realize that email marketing can also be a powerful tool for content creators.
Six reasons email marketing is so vital for content creators:
Email Allows You to Reach a Wide Audience with Your Content
One of the most fabulous aspects of email is that it allows you to reach a broad audience with the information you create – also called content – which opens up your profitability to practically unlimited. In addition, unlike other types of marketing, there are no geographical limitations on email, meaning that you can reach people worldwide with your content, regardless of where they live.
Email is an Excellent Way to Build Relationships with Your Readers
Another reason why email marketing is so essential for content creators because it’s an excellent way to build relationships with your readers. Unlike other forms of marketing, email lets you have a one-on-one conversation with your readers, enabling you to create a rapport and relationship with them.
Email Lets You Control the Distribution of Your Content
When you create content, you want to ensure it reaches as many people as possible. With email marketing, you have complete control over who receives your content. You can choose to send it to your entire list or just a specific segment of people.
Email Lets you Track the Performance of Your Content
Email marketing also allows you to track the performance of your content. For example, with most email marketing platforms, you can see how many people opened your email and clicked on the links in your content. This data can be precious in helping you understand what type of content resonates with your audience and what isn’t.
Email is a Cost-Effective Way to Market Your Content
Another great thing about email marketing is that it’s a very cost-effective way to market your content. Unlike other forms of marketing, you don’t have to spend a lot of money to reach a large audience with email. You can even set up an email marketing campaign free with some popular email marketing platforms.
Email Lets You Segment Your Audience
Segmenting means you can target the types of content you make and send them to different groups of people. For example, you can send a blog post to your list of subscribers and a separate email to your list of customers — allowing you to tailor your content to specific groups of people, improving your overall results.
As you can see, email marketing is a critical tool for any content creator who wants to get through to a broad but hungry audience and build relationships with their readers. You will miss a powerful opportunity if you’re not using email to market your content.