Having trouble finding the right business niche? The winning formula is to find something that you’re passionate about and that your audience is interested in. Figure out the problems your audience is suffering from and offer them a solution through your content and products.
The best way to do this is through objective data from your target market. See what they’re discussing online and find out how you can help.
Where do you go for this information? Here are ten places to research and see what your audience is talking about so you can choose the perfect business niche.
- Keyword Search. Use Google’s free Keyword Planner tool to see which keywords are popular. You can find out if your ideas are popular but also get suggested terms to consider.
- Social Media. Social media offers a wealth of information. Watch conversations in Facebook groups and on Facebook business pages, Instagram feeds and poll results. See what people are discussing related to your topic. See who people follow and what content they like, share, or engage with.
- Blog. Look for blogs in your topic area and see what people write about. Read the comments of popular blogs to see what readers are saying and asking.
- YouTube Videos. Search for your topic area on YouTube and see what you can find there. You’ll find videos on your topic with comments you can read but also subtopics that can be niche ideas for you.
- Online Reviews. Product reviews offer a great place to get ideas. Look at review blogs and customer reviews in online marketplaces like Amazon and eBay.
- Community Forums. Sites like Reddit and Quora offer an excellent place to be a fly on the wall and listen to people ask questions and discuss issues they’re facing. It’s a great way to get niche ideas.
- Look at Products. Look at online marketplaces for products you might sell. If you find something your audience needs, you can choose a niche based on that product or product type.
- The Competition. Look around online to see who else is in the niche, what content they’re producing, and what they’re selling. You’ll get ideas on what’s popular but also learn about what’s already out there to help you set yourself apart.
- Turn on the TV. See what’s on TV and watch the news for trending topics. You might find something timely or a problem many people face that you could tackle.
- Check the Calendar. What big holidays or events are coming up? Sometimes you can find a highly timely niche related to a time of year or seasonal event.
The best practice is to start with the things you’re passionate about. Conduct the above research to assess the interests and needs of your target market. Then, evaluate whether your niche ideas are potentially profitable or not. Brainstorm an extensive list and narrow it until you’ve found the right one.